How Do Those Start-Ups Get Such Amazing Press?

Calling all marketing and PR people: If you have clients, VCs, board members, and founders/CEOs who think it's a snap to get incredible media coverage and wonder why it's taking you so long, send them to this event. You've tried to tell them what it takes. Let them hear it firsthand from current/former writers for the Wall Street Journal and Forbes, a Forrester analyst, and a seasoned PR exec. This event is part of Entrepreneurship Week at Stanford. For those of you outside the area, we're hoping to also podcast it on the STVP Educators Corner website afterward.

Be Careful What You Wish For: Getting Media Attention for Your Company

Tuesday, February 26th, 7:15-8:30 PM, at the Stanford Graduate School of Business

Get details on the Entrepreneurship Week website.

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Moderator:
Stanford Journalism Professor Ann Grimes, a former staff writer and editor for The Wall Street Journal where she covered technology and business. As deputy bureau chief in San Francisco, she oversaw the newspaper's coverage of Silicon Valley during the 1990's dot-com boom and bust.

Panelists:

• Quentin Hardy is the Silicon Valley Bureau Chief of Forbes Magazine and is a regular on "Forbes on Fox," a weekly show on the Fox Cable News Network.
• Coming off a recent "60 Minutes" appearance where she discussed Facebook, Charlene Li is vice president and principal analyst for Forrester Research. Last month, she debated the pros and cons of Facebook's management team with Leslie Stahl on CBS's "60 Minutes."
• Margit Wennmachers is co-founder of OutCast Communications, a leading public relations agency for the technology industry. OutCast's clients include dozens of hot start-ups in addition to well-known companies like Facebook, Yahoo, Mozilla and Salesforce.com