Marketing a Start-Up

Donna Novitsky, CEO, Big Tent Design - 2 min. 49 sec.


Our very dear friend, supporter and colleague (as an adjunct professor), Donna Novitsky, talks in this brief video clip about developing a marketing strategy for a start-up. She addresses key issues about segmenting customer priorities and their pain-points; and building a competitive strategy. Novitsky notes that customers are the biggest marketers for an organization. She also illustrates from her personal experience about partnering with other players to generate mutual benefits.

To hear her full talk, "From Venture Capitalist to Entrepreneur," get the podcast at this location on the STVP Educators Corner website.