The Art of Fundraising (Part 1)

Kathleen Eisenhardt, Ascherman Professor and Co-Director, Stanford Technology Ventures Program

As many already know, Professor Eisenhardt leads the field in entrepreneurial strategy and management research. In this brief video clip, she describes the key elements associated with successful fundraising for start-ups. She discusses the importance of asking for the correct amount of money at the right time from the appropriate people.